Running a brand today?

Drowning in data, AI tools,
and conflicting advice?

We turn the noise into three named revenue leaks, before we run a single ad. The brand intelligence layer that gets smarter every week. And it's yours.

Shoelace clients see 1.6× to 3× more revenue per ad dollar in 90 days.

30 min · 3 named leaks · no pitch

Intelligence powered byMotionRunneth by Motion✦ Motion Agency Partner
★#1 agency power user of Runneth — only Motion's own team uses it more
Evidence over intuition.Reviews into briefs.Hooks into revenue.Data into decisions.
Evidence over intuition.Reviews into briefs.Hooks into revenue.Data into decisions.
Case studies

Receipts. Not slides.

// BIKER HELMETSCS.01
56%↑ ROAS · creative rebuild
Creative strategy rebuilt from the ground up using in-house production guided by performance intelligence.
"The results are off the charts since they added their creative services. Their video content has definitely kicked things up a notch."
— Al · Founder
// WESTERN APPARELCS.02
29×★ ROAS · gift occasion
A gift-occasion brief built from three customer reviews the previous team never read. Launched Monday — ROAS hit Thursday.
"They built a launch from three reviews our last team didn't read. That's the intelligence layer in one sentence."
— Founder · Western apparel
// JEWELRY BRANDCS.03
39.5%↑ ROAS · demo gap
Brief direction rebuilt from demographic gap analysis — a segment converting at 4× ROAS with almost no creative built for them.
"They named the gap on the audit call. We were converting at 4× and didn't even know."
— Operator · Jewelry brand
See if we can do the same for your brand →
Why we're different

There are a lot of agencies that can run your ads.
We're one of them.

We've moved a billion dollars of DTC revenue since 2015. The honest difference isn't the media buying. Any competent agency executes channels well.

The difference is the data feeding every decision.
Which hook to brief.  Which email to fix.  Which landing page to update.  Which competitor angle to occupy before they scale it.

Every brief we write is grounded in evidence from your reviews, your ad performance, your competitors, and your demographics. Every email sequence we touch reflects the hooks that work in your paid channel. Every landing page revision addresses the misalignment we found between your creative hook and your post-click experience.

D.01Which hook to brief.
D.02Which email to fix.
D.03Which landing page to update.
D.04Which competitor angle to occupy.
D.05Which demographic converts at 5×.
D.06Which review becomes next week's UGC.
Runneth by MotionThe data layer behind every decision above is powered by Runneth. We're the #1 agency power user — only Motion's own internal team uses it more.
Apply this to my account →See how it works// no slide deck · no pitch
Compounding

Month six is categorically smarter than month one.

Every brief, test result, creative outcome, and competitor move gets absorbed — permanently. A traditional agency's knowledge walks out the door when an account manager leaves.Ours doesn't. By month three, everything is calibrated to your specific market and customer.

Start the compound →// the brain belongs to you · always
Knowledge · indexedM1 → M12
traditional · resetsM1M3M6M12★ 4.8× indexedM12 · compounding
shoelace · indexedtraditional · turnover
Honest about fit

Right for some brands. Wrong for others.

Right for you if ...

good fit
  • +Spending $25K–$500K/month on Meta
  • +Scaled past gut-feel creative strategy
  • +Want briefs from actual customer language
  • +Want one team handling paid, creative, and email — same intelligence feeding all three
  • +Want to own the account brain even if you ever leave

Probably not right if ...

not yet
  • ·Pre-revenue or below $10K/month ad spend
  • ·You want to approve every micro-decision
  • ·You're looking for the cheapest option
I'm a fit — book the audit →// 4 audit slots · this week
30 min · 3 named leaks · no pitch

30 minutes.
Three named revenue leaks.
No pitch.

We pull your ad library, your reviews, your top landing pages, and your competitors before we get on the call. We walk you through exactly where you're leaving revenue right now — specific gaps, estimated cost of each, and one thing you can fix this week whether or not we work together.

No slide decks. No discovery questionnaire. Just the analysis.

Trusted byKYTE BABYHug SleepRHONEBikerHelmets
29×

"They built a launch from three reviews our last team didn't read."

— Founder · Western apparel
4 audit slots this week

30 min · 3 named leaks · no pitch

We'll show you one thing you can fix this week — whether or not we work together.

Shoelace · Since 2015$400M+ in Meta spend operated8% annual churnBook a call →
4 audit slots open this week30 min · 3 named leaks · no pitch
Request my free audit →